| That certainly means you're innovative. Only a handful of firms around the world have been brave enough to call into question their ambitions plans for an all knowing, all controlling central service bus. Please don't get us wrong: we are solid proponents of service oriented methodologies, where they apply. Similarly to solid management doctrine (such as Michael Porter's excellent research) in the business domain some time prior; service oriented methodologies seem to have been used and abused throughout the IT world, with varying relevance and vastly differing degrees of success. As large corporations invest more and more pursuing these optimistic and elusive goals, fresh schools of thought are predictably appearing on the sidelines. One of these revisits the concept of web awareness in individual applications - and as far as we can ascertain this approach is fast gaining momentum. To us, web aware applications represent a logical step in the spectrum between point-to-point practicality and the power of a properly planned and executed service bus underpinning a service-oriented operating model. In fact, one of our top guns is currently working with his cohorts on an industry paper to that effect. Web aware applications also represent a paradigm that fits our technology perfectly: a robust API, support for in-process operation, a low runtime footprint, flexible distribution model, localised native runtime and the absence of a centralised processing requirement all feature in our Seria integration toolkits. We call it the distributed service managed deployment model. You'll likely call it "flexible". Where appropriate, our cutting edge technology and unparalleled domain expertise renders a paradigm shift towards web aware applications plannable, manageable and effective. All while enhancing the capability and efficiency of existing service bus architectures. We like to call it "useful" use. Contact us to find out how we can help make your applications web aware. |